Senior Discoverability & Digital Experience Strategist
Néstor G. Trillo
I improve digital systems by aligning customer intent with business outcomes — helping organizations become easier to find, understand, and choose.
AEO/GEO · AI Search Visibility · Technical SEO
Content Strategy · Analytics · CRO
Scope
What I Do
AEO/GEO, technical SEO, content, analytics, usability, and conversion — not as separate lanes. As one system.
AEO/GEO & AI Visibility
Six-phase AEO/GEO framework, AI-search visibility, entity optimization, and llms.txt implementation.
Technical SEO
Site architecture, structured data, Core Web Vitals, redirects, canonicalization, and multilingual/hreflang implementation.
Content Strategy
SEO-informed content briefs, keyword mapping, search-intent and competitor analysis, and internal linking strategy.
Analytics & Measurement
GA4, Search Console, BigQuery, and Looker Studio dashboards built around KPI development and funnel analysis.
Usability Research
In-person and cross-cultural usability testing, grounded in doctoral-level HCI research.
Conversion Optimization
A/B testing and experimentation via GrowthBook, from hypothesis through measurement and iteration.
Evidence
Selected Outcomes
Organic Search Share of Voice
Dole Plantation
Planned and implemented a migration from a non-SEO-friendly platform to a search-optimized website.
Organic Clicks
Bilingual Real Estate Website
Built and launched a bilingual website, coordinating a three-week Honolulu–Tokyo launch.
Marketing Qualified Leads
Onboarding Diagnosis
Diagnosed why only 1 in 5 users completed onboarding, then fixed the drop-off.
Ecommerce Losses Uncovered
Server-Log & Usability Analysis
Combined server-log analysis with usability testing to uncover ongoing daily revenue loss.
Research
AI Discovery Surfaces
Conducted independent research into brand presence, citations, prominence, recommendation, and conversion paths across multiple AI discovery surfaces and visibility platforms.
Sales Revenue Through COVID
Blue Bunny Hawaii Realty
Built a virtual open-house platform with video tours and live-hosted showings while the broader O’ahu market fell nearly 40%.
AI Search
AEO/GEO & AI Search Visibility
I developed a six-phase framework for diagnosing and improving how brands appear, are cited, and are recommended across AI-mediated discovery surfaces. Applying it end to end, then replicating the pattern across ChatGPT, Google AI Overviews, and Perplexity, the finding held twice: presence wasn’t the problem. Recommendation was.
Discover → Audit → Diagnose → Plan → Implement → Measure
Explore the AEO/GEO work →About
About Néstor
Néstor G. Trillo is a Honolulu-based discoverability and digital experience strategist with 10+ years leading digital strategy across a client portfolio in tourism, real estate, retail, and ecommerce. At Trillo Corp, he has managed 10 to 12 concurrent engagements at a time, owning strategy, research, analytics, technical SEO, content direction, UX/CRO, implementation, and QA — assembling and leading specialist teams when a project needed more expertise or capacity.
His work now extends that foundation into AEO/GEO: diagnosing not just whether a brand shows up, but whether it’s recommended.