# Néstor G. Trillo

> Discoverability and digital experience strategist specializing in SEO, AEO/GEO, AI search visibility, technical SEO, web analytics, usability, and conversion improvement.

Néstor G. Trillo developed a six-phase AEO/GEO visibility framework: Discover, Audit, Diagnose, Plan, Implement, and Measure.

Important context:
- The Bank of Hawaii materials on this site are independent research and are not client engagements.
- The research distinguishes brand presence from prominence and recommendation.
- Findings are triangulated across multiple AI-visibility tools (Profound, Peec AI, Otterly) where appropriate.
- The primary professional entity represented by this site is Néstor G. Trillo.

## Primary

- [Néstor G. Trillo](https://trillo.tv/): Primary professional profile and overview.
- [Portfolio](https://trillo.tv/portfolio/): Evidence page covering methodology, independent research, technical implementation, and client outcomes.
- [Portfolio (Markdown)](https://trillo.tv/portfolio/index.md): Machine-readable version of the portfolio.

## Evidence

- [AEO/GEO Visibility Audit Framework](https://trillo.tv/portfolio/pdfs/AEO-GEO-Visibility-Audit-Framework.pdf): Six-phase methodology for auditing and improving brand visibility across AI answer engines.
- [Bank of Hawaii — Initial AI Visibility Study](https://trillo.tv/portfolio/pdfs/Case-Study-1-Bank-of-Hawaii.pdf): Independent baseline study across four AI answer engines and ten real customer questions.
- [Bank of Hawaii — Full AEO/GEO Framework Application](https://trillo.tv/portfolio/pdfs/Case-Study-2-Bank-of-Hawaii.pdf): Independent application of the six-phase framework, triangulated across Profound, Peec AI, and Otterly.
- [Cross-Platform AI-Visibility Validation](https://trillo.tv/portfolio/pdfs/Cross-Platform-AI-Visibility-Validation.pdf): Comparison and triangulation across AI-visibility measurement platforms.
- [FAQPage Schema Work Sample](https://trillo.tv/portfolio/pdfs/Phase-5-Work-Sample-FAQ-Schema.pdf): Technical structured-data implementation and validation sample, not deployed to a client site.

## Identity

- [LinkedIn](https://linkedin.com/in/nestortrillo): Professional profile for Néstor G. Trillo.