# Portfolio — Néstor G. Trillo Selected methodology, independent research, case studies, implementation samples, and measurable outcomes from Néstor G. Trillo's work in SEO, AEO/GEO, digital experience, analytics, and conversion improvement. Six-phase framework · Two independent case studies · Three-tool triangulation · One validated implementation sample [About Néstor G. Trillo](https://trillo.tv/) ## AEO/GEO Visibility Framework A repeatable methodology developed by Néstor G. Trillo for understanding and improving how brands appear, are cited, and are recommended across AI-mediated discovery surfaces. Discover → Audit → Diagnose → Plan → Implement → Measure First, place the client on the AI-maturity curve. That determines what's even actionable. Then run a fixed question set against the AI engines they actually care about. Score for presence and prominence separately — they move at different rates and mean different things. Turn the gap into a roadmap sequenced to what the team can actually operationalize, not the ideal end state. ### Discover Map customer intent first, then the client's offerings, prioritized by what matters to them. AI Maturity is scored last: can they serve those offerings to that intent at scale? ### Audit Technical foundation checklist plus a fixed question set. Score for presence and prominence, replicated sequentially across independent AI-visibility tools, not just one. ### Diagnose Separate presence from prominence. Rank findings by how much fixing them would move the business, weighed against how hard the fix actually is. ### Plan Sequence tactics to what the client's AI maturity stage can actually operationalize, each tied to a real business outcome, not a generic content backlog. ### Implement Ship the highest-priority fix. Validate externally: show the check, don't just claim the change is live. ### Measure Re-run the fixed baseline on a defined cadence. Separate drift from impact — conflating the two is a common, avoidable error. ### What Makes This Different From a Generic SEO Audit - **Presence ≠ prominence.** Being cited isn't the same as being the answer. Scored as two separate metrics, every time. - **Cross-tool triangulation.** A finding confirmed independently by two or three AI-visibility tools carries real evidentiary weight. A single dashboard number, on its own, doesn't. - **Denominator discipline.** A dashboard percentage is only as trustworthy as what it's actually counted out of. One tool's export listed 147 answers; its real percentages came from only 75 of them. - **AI-maturity-sequenced roadmaps.** Recommendations sequenced to what the team can operationalize now, not the ideal end state a Stage-4 org could execute. [View the AEO/GEO Visibility Framework (PDF)](https://trillo.tv/portfolio/pdfs/AEO-GEO-Visibility-Audit-Framework.pdf) ## Independent AEO/GEO Research Research examining brand presence, prominence, citations, recommendations, source use, and conversion paths across AI discovery surfaces and AI-visibility platforms. These studies are independent research and are not client engagements. ### Bank of Hawaii — Initial AI Visibility Study Four AI answer engines, ten real customer questions: 72.5% citation-set presence, but clear-answer prominence in only about one in five checks. [View the initial AI visibility study (PDF)](https://trillo.tv/portfolio/pdfs/Case-Study-1-Bank-of-Hawaii.pdf) ### Bank of Hawaii — Full AEO/GEO Framework Application The same six-phase framework applied end to end about a month later, triangulating findings across Profound, Peec AI, and Otterly. [View the full framework application (PDF)](https://trillo.tv/portfolio/pdfs/Case-Study-2-Bank-of-Hawaii.pdf) ### Cross-Platform AI Visibility Validation Compares and triangulates AI-visibility results across Profound, Peec AI, and Otterly to show what agreement across independently tested tools actually proves. [View the cross-platform validation (PDF)](https://trillo.tv/portfolio/pdfs/Cross-Platform-AI-Visibility-Validation.pdf) ## Technical Implementation Structured-data implementation showing the work extends beyond strategy into hands-on technical SEO/AEO execution. ### FAQPage Structured Data (JSON-LD) Real FAQPage JSON-LD built from live Bank of Hawaii FAQ content and validated with zero schema.org errors or warnings. Independent research sample, not deployed to boh.com or any client site. [View the FAQPage schema work sample (PDF)](https://trillo.tv/portfolio/pdfs/Phase-5-Work-Sample-FAQ-Schema.pdf) ## Selected Client Outcomes Measurable results from client engagements in SEO, technical implementation, and digital-experience optimization — distinct from the independent AEO/GEO research above. ### Dole Plantation — International SEO & E-commerce — 32× Organic Search Share of Voice Rebuilt the site on a database-driven platform designed for programmatic SEO, replacing an implementation where only the homepage was crawlable and indexable. ### LIST Sotheby's — International SEO & IDX — +327% Organic Clicks Built and launched a bilingual site launch in three weeks that produced a 327% increase in organic clicks. ### Coldwell Banker Pacific — Website Usability Study — +53% Leads Usability improvements produced a 53% increase in leads. ### Hilo Hattie — $10K+/day Ecommerce Losses Uncovered Replaced unreliable analytics with raw server-log analysis and in-person usability testing, surfacing 10 previously invisible drop-off points. ### Blue Bunny Hawaii Realty — +10% Sales Revenue Through COVID Built a virtual open-house platform with video tours, live-hosted Zoom showings, and CRM workflows while the broader O'ahu market fell nearly 40%. ### Cross-Industry Monitoring — 100+ Search-Intelligence Variables Developed a search-intelligence methodology from technical implementations described in Google patent filings, operationalized in daily dashboards across five industries. ## Measurement & Tooling Method, implementation, and measurement are connected — each phase of the framework above draws on a specific, hands-on tool set. ### Search & Technical SEO Screaming Frog, Sitebulb, Semrush, Ahrefs, and Moz — technical crawl, schema validation, and backlink baseline. ### AI Visibility / AEO/GEO Profound, Peec AI, and Otterly, hands-on across all three — AI-visibility and citation scoring. ### Content & AI Workflows Surfer SEO and AirOps — content structuring and AI content workflows. ### Analytics & Measurement Google Search Console and GA4 — proxy signals and measurement, especially for lower-AI-maturity clients. ## About the Author Néstor G. Trillo · Findable, usable, higher-converting websites [Professional profile](https://trillo.tv/) [LinkedIn](https://linkedin.com/in/nestortrillo)